The independent fan intelligence platform for American soccer.
Voice of the Stands translates what fans feel, want, and expect into research that clubs, sponsors, and leagues can actually use. We don't guess. We ask, analyze, and report.
What We Do
We conduct independent fan research across three core areas: stadium attendance, fan loyalty, and sponsorship alignment. Our work is human-centered: built on real fan voices, structured surveys, and live moderated panels. The output is intelligence that moves decisions forward.
About
Voice of the Stands was founded by Nyiesha, a customer insights strategist with a background in translating large scale audience data into decisions that matter. What started as a question "why don't American soccer fans show up?" became a research platform built to answer it. Independent by design. Fan first by conviction.
Work With Us
If you're a club, sponsor, or league looking to understand your fans more clearly, or a researcher, journalist, or partner interested in what we're building, we'd like to hear from you.